If Justin Timberlake were to write a sequal to his ‘hit’ song I’m bringing sexy back it would have to be I’m bringing awesome back. Awesome seems to be a word from the 90′s that just won’t go away. For a while it was being used to describe things that weren’t all that great, it had just become a standard description.
I use google voice, and love it. Google had a post called “Google Voice, Explained” and at the end of the first video they declared that Google voice provided ‘less annoyance, more awesomeness’ to telephony.
I agree Google Voice is awesome.
Google Voice became awesome by looking at a system that had evolved but hadn’t changed much much of it’s core in 20 years. As cell phones went from science fair project, to rich man’s toy, to a must have for 4 year old children voicemail stayed the same. Google voice changed that, and made it better.
When considering starting, or continuing even, a business are you going to copy another companies business model? If so, is that model current and progressive. I don’t think the market needs another video rental chain, or fake starbucks.
The market is begging for innovation.
The market wants awesomeness.